"What should I build next?" – all PMs everywhere

productboard is here to help you confidently prioritize what to build next:

  • Use the User impact score to determine how important a feature is to your users.
  • Use the Prioritization score to determine which features are most aligned with your strategic goals.

User impact score

The User impact score represents the number of people who've requested a feature (or expressed a need that would be solved by it), weighted by how important it is to them. In other words, for every piece of user feedback that is linked to a feature, its user impact score increases according to the following scale:

  • Not important (+0 points)
  • Nice-to-have (+1 point)
  • Important (+2 points)
  • Critical (+3 points)

Note that if the same person provides feedback on the same feature multiple times, their feedback will only count toward the score once. Likewise, if the importance of the feature changes for them over time, the most recent importance value will be used.

Add the User impact score to your board

Add the User impact score to your Features board using the column configurations bar at right:

  • Select MISC. >> toggle on User impact score

Once the User impact score is added to your Features board, you can arrange your features as a sorted list based on their score.

You can also use the User impact score column filter to show just the most pressing feature ideas, or those that at least one person has requested with a given importance value, or across a given time period.

Prioritization score

The Prioritization score represents the strategic importance of a feature. Since it can be used to sort and filter features ideas, it's a helpful way to surface valuable feature ideas.

The Prioritization score is calculated using a weighted average of each feature's score across all strategic drivers.

The weight given to each driver (out of a total of 100%) determines the driver's relative contribution to the final score.

  • 💡Drivers are areas of strategic focus like increasing adoption, improving platform reliability, or providing a magical UX.

While there's only one User impact score, you can create multiple Prioritization scores, each factoring in different drivers with varying weights! (Column config bar > MISC > + Add column)

Assigning weights to drivers

Each driver's relative importance is designated by setting its weight on a scale of 0-100%.

All driver weights should sum to 100% so their relative contribution to the final score is clear (e.g. Reliability: 25%, Adoption: 50%, Engagement: 25%) though if you're still fine-tuning your percentages, productboard will automatically normalize your weights to calculate a score for you in the meantime.

Drivers weighted 0% won't be factored into your score.

Add the Prioritization score to your board

  1. Start by adding some drivers to your Features board based on your team's current areas of focus. (See column configuration bar at right.) Rate each feature in relation to how well it supports each driver.
  2. Now add the Prioritization score to your board. (Column configurations > MISC.) You can also create a new Prioritization score by selecting + Add column.
  3. Next, select the header of the Prioritization score column to assign a relative weight to each driver (sum all driver weights to 100%).
  4. Decide whether to divide the score by the effort it will take to bring each feature to life. (This helps you zero in on the more valuable easiest to build features.)

Dividing by effort will incorporate values assigned to the native effort column in productboard. (It is not yet possible to incorporate custom effort columns into scores.)

See also

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