From speaking with hundreds of product managers over the years, we've learned that the best product teams are successful on three fronts:

  1. Understanding what users really need
  2. Prioritizing what to build based on clear objectives
  3. Rallying everyone around the roadmap

But today, inputs from customers and colleagues are often scattered across tens of systems: Slack, email, Zendesk, Intercom, feature request forums, spreadsheets, CRMs, NPS tools... the list goes on.

Meanwhile, feature ideas are captured in spreadsheets, task management tools, or development planning tools. None are optimized to help you prioritize around clear objectives or zoom out for the big picture. At worst, they constrain ideas by framing them as units of development work too early in process.

And roadmaps? They tend to live in PowerPoints, wikis, Trello, or spreadsheets. Any change must manually be updated across all versions of the roadmap, so they quickly fall out-of-date. Stakeholders question whether the Roadmap can be trusted, lack context around why features are being delivered, and are missing a way to provide feedback on what's planned.

As a product manager, you need a better way to manage the complex decisions you must routinely make that will impact the success of your product, and your entire organization.

You need a better system for helping you make the right product decisions and align everyone on what's coming next.

That's why we built productboard.

Ready to see exactly how a dedicated product management system can help?

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