Available on the Essentials plan and higher

With productboard's Jira integration, you can use productboard for feedback consolidation, prioritization, and roadmapping while developers use Jira for day-to-day development planning.

Push prioritized features and subfeatures into Jira for development and track their Jira status right from within productboard!

Integration benefits

  • Push productboard features as Jira epics (or stories, bugs, tasks, custom issue types).
  • Push productboard subfeatures as Jira stories (or bugs, tasks, sub-tasks, custom issue types).
  • Link productboard features or subfeatures to existing Jira issues if you want to connect Productboard features or subfeatures with already existing Jira issues.
  • Easily navigate back to features in productboard with an auto-generated productboard URL link added to Jira issues.
  • Keep fields synced between both systems including name, description, release/fix version, and owner/reporter, as well as custom fields (like effort/story points).
  • Import Jira issues into productboard on a one-time or automated (ongoing) basis.

Additional features:

  • Push entire releases and all underlying features/subfeatures into Jira.
  • Unlink productboard features or subfeatures from existing Jira issues (E.g. you pushed a duplicate Productboard feature to Jira or you linked a Productboard subfeature with an incorrect Jira issue.
  • Support for multiple Jira projects: Opt to select a Jira destination project each time you push a feature, or select a default Jira project to which all newly pushed features will be sent.
  • Support for multiple Jira instances: Set up multiple Jira integrations in the same productboard workspace. You can even push the same feature to multiple instances. (Available on Enterprise plan)
  • Support for Jira Server: Integrate with an instance of Jira you're hosting on your own server. More info

How the Jira integration works

Push prioritized features straight into development

Once the Jira integration is enabled, you can push a feature into Jira in its details side pane.

You can also display a special Jira task column on your boards:

The Jira task column allows you to easily push many features into Jira. 

At the moment you push a feature into Jira, you can decide its issue type. This can always be updated later in Jira. You can also choose to link a productboard feature to an existing issue in Jira.

Features in productboard are typically pushed to Jira as epics. 

  • In some cases you may have small, yet important, ideas represented as features in productboard. These can be pushed to Jira as stories, bugs, tasks, or other custom issue types.
  • Even after pushing a feature to Jira, you can always update its issue type in Jira.

Once features are pushed, whether from the details pane or task column, you'll see the issue's status displayed (and issue ID on hover). Select this to navigate to the issue in Jira. (You can use the productboard URL field on issues to navigate back to features in productboard.)

Pushing subfeatures into Jira

Subfeatures can be pushed to Jira in the same way as features. 

Subfeatures are typically pushed to Jira as stories.

  • Subfeatures can also be pushed as bugs, tasks, subtasks, or other custom issue types.
  • If a subfeature's parent feature has been pushed as an epic, it will be added to it by default.
  • Even after pushing a subfeature to Jira, you can update it to a feature later. You can also always update its issue type in Jira.
  • When pushing subfeatures as sub-tasks, their parent features will be pushed into Jira as well. (In Jira, sub-tasks must have a parent.)

Pushing releases into Jira

You can push a release and all its underlying features and subfeatures into Jira. You'll find this option in the side pane after selecting the release to access its details.

  • Releases are mapped to Jira fix versions.
  • If you have multiple release groups in productboard, you can decide which one to map to Jira fix version in productboard's Jira integration settings.
  • When pushing a release into Jira you can decide whether to push just the release, or push all features in the release as well.
  • A releases may automatically be pushed to Jira if a feature that's already been pushed to Jira is added to that release. In this case, it's no longer possible to manually push the release (and all the rest of its features) to Jira.

Import Jira issues into productboard

One-time imports

You can perform one-time imports of Jira issues into productboad from productboard's Jira integration settings. This is especially helpful if you previously used Jira to organize your feature backlog and are adopting a product management system for the first time.

If you would like to import many issues, it's recommended that you do so in batches that will all be added to the same area of your product hierarchy.

Auto imports

You can also use JQL to auto-import certain types of new issues into productboard on an ongoing basis. For example, if your team logs certain types of unexpected behavior directly in Jira, you may decide to add these to productboard as well so they can be prioritized against other feature ideas. These features are automatically tagged Jira-auto-import so you can easily find them in productboard.

Configure your Jira integration

Now that you've seen what the integration can help you do, let's get you all set up.

(You'll need Jira Administrator Global Permissions to follow the steps below.)

Authorize the integration:

  1. In productboard, use the bottom left menu to select Integrations.
  2. Beside Jira, select [+] to add a new integration.
  3. Follow the directions provided to complete authorization.

Do this next:

The following two configurations are important to do before you begin importing/pushing features and issues. Learn more below.

  • Map custom fields in Jira to custom fields in productboard
  • Add links from Jira back to productboard

Note: For multiple Jira integrations, you do not need to set up another application link if connecting to the same Jira instance. Just click "Authorize" at the bottom of the integration set up page.

Map custom fields

As soon as you set up the integration, map any custom fields in Jira that you'd like to remain synced with custom fields in productboard.

  • Set up custom field mapping before importing issues from Jira, otherwise custom field values won't sync until fields are manually updated.

Additional notes:

  • Custom field mapping does not apply to standard fields like name, description, status, fix version, reporter, etc. These are automatically synced with standard fields in productboard (see section below).
  • You can also map a Jira story points field with the standard productboard effort field or a custom field (must be a custom number field, not dropdown).
  • Note that only custom fields of the same type can be mapped. For example, a checkbox field in Jira cannot be mapped to a dropdown field in productboard.
  • To map the custom member field with the Jira custom single user picker field, the person authorizing the integration must have global permission to “Browse users and groups".

As soon as you set up your integration, you'll also want to ensure the productboard URL field is displayed on issue screens in Jira. This will help developers easily navigate from issues back to their associated features/subfeatures in productboard for user insights and business context.

  • This field won't be updated for any issues already associated with a productboard feature, so configure this setting before you begin pushing/importing features and issues.

Adding the productboard URL field

When you authorize the Jira integration, a new productboard URL field is automatically created for you in Jira. 

To add this field to all subsequent issues that get associated with productboard features/subfeatures:

  1. In Jira, log in as an admin. Go to Settings (gear icon) > Issues.
  2. Under Fields, select Custom fields.
  3. Locate the productboard URL field and use the menu beside its name to select Screens.
  4. On the screens page, use the checkboxes to associate the productboard URL field with the screens used for your Edit Issue and Create Issue Jira operations and just for projects you know you will be syncing with productboard. (Typically named Default screen, but may also be named Scrum Default Issue Screen or Kanban Default Issue screen. For more info, see below.)
  5. Click Update.

You'll now see a productboard URL field displayed on issue screens.

Verifying which screens are used for Edit Issue & Create Issue operations

  1. In a new browser tab, select the Jira settings menu (gear icon) > Projects and search for your project.
  2. From the menu beside your project's name, select Project settings.
  3. In Project settings, select Screens.
  4. Uncollapse the screen schemes and see which screens are associated with the Edit Issue and Create Issue operations. 
  5. Ensure the productboard URL field is associated with these screens.

Default field mappings between features/issues

When features/subfeatures are pushed into Jira, their fields are mapped to Jira issue fields in the following way:

productboard | Jira

  • Feature name  |  Issue name
  • Feature name | Issue summary
  • Feature description | Issue description
  • Jira "Task" status | Issue status
  • Release | Fix version
  • Feature owner | Reporter

Reporter is only mapped if a user with a matching email address exists in Jira. 

Assignee is left blank so it can be filled out in Jira.

Deactivating the Jira integration

You can deactivate the Jira integration at any time by selecting Remove on the Integrations page.

Note: Should the owner of your Integrations change, contact us to reset your integration permissions.

Jira next-gen projects

Jira next-gen projects are a new Jira project type. They’re more streamlined than traditional Jira projects, which can be a good thing. But it also means there are some limitations in how you can integrate with them. 

More info: Integrating with Jira next-gen projects

Jira Cloud (on-demand) vs. Jira Server (self-managed / on-premise)

What's the difference between Jira Cloud and Jira Server? Learn more about productboard plans and Atlassian's Cloud and Server offerings.

Join an upcoming webinar! 

Learn best practices for setting up your Jira integration. A member of team productboard will explain key concepts, share tips, and answer all your questions so you feel prepared to hit the ground running. 

👉Save your seat 👈

Troubleshooting ️

Troubleshooting the Jira integration

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